Our Story

Bells Surf Wax® is a social enterprise with a profound vision.

Bells Surf Wax® exists to provide surfers across the globe with the #bestsurfwaxintheworld whilst inspiring teenagers with the best opportunity for them to Shred For Life.

Whilst we are a surf brand first and foremostly, we do exist to create a ripple effect across the planet and educate the worlds youth through face to face workshops, real life adventure experiences and real life opportunities through the Shred For Life online learning platform.

Learn more about our history below:

Founded in 2013

Originally founded in 2013 by Sam Ham, Bells Surf Wax® was brought to life. With Sam being a passionate surfer and local in Torquay it was something that he created for his children.

Time passed and with other responsibilities taking priority Sam realised it was time to hand over the reigns to someone who could expand his original vision further.

September 2017

On the other side of the world after a recent career transition Brent Valle (BV) was tagged in a Facebook Post indicating that the business was for sale.

On the spot as a passionate surfer and resident in the neighbouring suburb of Jan Juc, Brent bought the business.

Brent said “I recognised straight away that Sam and I had similar values and personally I wanted to do good by Sam and also the entire surfing community in the region.”

But for Brent it had to more than just another product in the surf industry.

Surfing has done so much for me over my journey, as well as many others and thought that this iconic location and brand could be leveraged to create social change and empowerment with Australian youth, and eventually right across the world.

In a world where corporate greed quite often comes before passion Brent wanted this to be different so our collective mission is to empower youth and create an opportunity for board-riding clubs, schools & community groups to raise much-needed funds for their respective causes.

October 2017

On the 5th October 2017 at Torquay SLSC Clubhouse, Bells Surf Wax® sponsors the event A New Wave. A community – surf – and wellness event and support mental health awareness

March 2018

29 Mar. 2018 – 8 Apr. 2018

Bells Surf Wax® Was was relaunched at the 2018 Rip Curl Pro Bells Beach – World Surf League

The 2018 Rip Curl Pro Tribute to Mick Fanning

Not only did we celebrate the release of our new and improved formula of surf wax, we also paid a special tribute to a champion in and out of the water Mick Fanning. #cheersmick

August 2018

Shred For Life Formed – August 2018

It was always our fearless leaders vision to create positive change to inspire the youth of today to be legendary leaders tomorrow and the phrase which turned into an empowering program Shred For Life was created and born with an empowering line of merchandise.

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